Services //
Fractional CMO
Your CMO. Part of the time. All of the thinking.
Board-level marketing leadership on a flexible, retained basis. Strategic direction, commercial accountability, and hands-on delivery, without the full-time cost.
In short //
- 01
Board-level, not freelance
Senior marketing leadership embedded in your business, owning the strategy and the outcomes.
- 02
The thinking and the doing
Strategy and hands-on delivery from one person, with no gap between the plan and the execution.
- 03
Without the full-time cost
The accountability of a senior hire, on a flexible, agreed number of days a month.
What I cover
- A defined number of days per month, agreed in advance
- Full involvement in commercial and leadership conversations
- Ownership of the marketing strategy and roadmap
- Management and coordination of your existing team or agencies
- Regular reporting against revenue and growth metrics
- Clear scope, clear fees: no retainer creep
What this covers //
There’s a point in every growing business when marketing stops being a task and starts being a decision. The founder can’t own it anymore. The team needs direction it doesn’t have. And a full-time CMO hire feels too big, too expensive, or too permanent for where you are right now. That’s the gap this fills, with the same commercial accountability you’d get from a full-time hire, without the commitment.
A note on names: you’ll hear this role called an interim CMO, a part-time CMO, an outsourced CMO or a virtual CMO. Different labels, same job: senior marketing leadership without the full-time cost. If you’re weighing any of them up, this is the page you’re looking for.
Relevant experience //
GreenTech Industries (GTI)
Fractional Marketing Director for the UK’s first industrial-scale EV battery disassembly and remanufacturing operation. Leading the full brand and commercial narrative: positioning the business for investors, strategic partners, and a market that is only beginning to understand what it does.
Dragonfly AI
Advisory engagement with Dragonfly AI, the predictive-attention creative testing platform that predicts where audience attention lands before a campaign spends a penny. Supported go-to-market strategy, B2B positioning and the commercial narrative for a scientifically sophisticated product in a competitive, fast-moving space.
Adzemble
Early-stage marketing engagement. Proposition development, channel strategy, and building the marketing foundation for a start-up moving from idea to market.
Right for you if //
You’re scaling past the point where tactical marketing execution is enough, but you’re not ready for a full-time senior hire. Common catalysts include funding rounds, market expansion, rebranding, or organisational restructuring.
Related work //
GreenTech Industries
Two UK Government-backed competitions entered, two won. The same discipline both times: lead with proof, answer the funder’s question, and argue national priorities with the company’s own evidence.
Other services //
Marketing Strategy Positioning, audience, channels, and a roadmap connected to revenue.
Marketing Audit An honest view of what’s working, what isn’t, and what to fix.
Team Building & Mentoring Build the marketing function your business actually needs.
AI Marketing & Adoption Use AI where it genuinely helps, safely, and built into how your team works.
Brand & Positioning Define what you stand for, who you’re for, and why you’re the right choice.
Start-up Marketing Advisory Stress-test your proposition before you take it to market.
Bid Writing Bid writing, grant applications and award entries that win: millions secured.
Creative & Brand Production Concepts, campaigns and brand assets, designed and produced end to end.
PPC & Paid Media PPC and paid media accountable to pipeline, not clicks: planned, run, optimised.
SEO Consultant, AEO & GEO An SEO consultant for search engines and the AI that increasingly answers instead of them.
Video & AI Production Video from concept to cut, including AI-generated motion from static imagery.
Related reading //
What is a fractional CMO?
A plain explanation of what a fractional CMO actually does, how the arrangement works day to day, and who tends to benefit most from one.
5 min read
What does a fractional CMO cost?
Why fractional CMO pricing varies so much, what actually drives the cost, and how it compares to hiring a full-time marketing director.
5 min read
Fractional, part-time or interim: which marketing leader?
Fractional, interim and part-time marketing leadership solve different problems, and here is how to tell which one actually matches your situation.
6 min read
Fractional CMO vs a marketing agency: which do you need?
An agency executes within a channel; a fractional CMO owns the strategy and outcome above it, and often ends up briefing the agency too.
6 min read
Next //
Strategy with vision. Impact that lasts.
Start with a conversation.
Every engagement begins by understanding where you are and what you need — a clear-headed discussion.
Brighton · London · UK-wide and internationally · LinkedIn