Sectors //
Tech & SaaS
Technically complex products, buyers who don’t speak the language.
Go-to-market strategy, B2B positioning and commercial narrative for technology businesses, including Dragonfly AI, the predictive-attention creative testing platform, in a fast-moving and crowded space. The work is usually translation: making something genuinely sophisticated legible to the person who has to sign for it.
The work //
What I’m usually brought in to do
- Go-to-market strategy for new products and new segments
- B2B positioning in crowded, fast-moving categories
- Proposition development for early-stage and pre-launch businesses
- Making technically complex products legible to non-technical buyers
- AI and martech stack rationalisation
Clients
- Dragonfly AIMarketing mentorship · Go-to-market strategy · Communications · Search strategy across SEO, AEO & GEO
- AdzembleEarly-stage proposition development · Positioning & channel strategy · Idea to market
What’s usually going on //
Selling down-market or into a new segment is not a discount; it is a different market with different buyers, different cycles and different procurement. Most stalled tech go-to-market plans have skipped that distinction.
In practice //
Mentorship, go-to-market and communications for Dragonfly AI, including a search strategy spanning SEO, AEO and GEO for the predictive-attention platform that shows the world’s largest brands how their creative will perform before it launches. Early-stage proposition development and channel strategy for Adzemble, moving from idea to market.
Selected work //
Adzemble
5.5 million UK small businesses spend real money on paid ads with no way to know whether the creative will work, and an enterprise-grade capability that could finally give them the answer, priced and positioned for them.
Most relevant here //
Fractional CMO
Your CMO. Part of the time. All of the thinking.
Start-up Marketing Advisory
Is your proposition ready for the market? Let’s find out.
AI Marketing & Adoption
AI in your marketing: used where it helps, safely, and built into how the team works.
Other sectors //
Education Student recruitment is a marketing problem with a very short window.
Green Tech & Clean Energy Novel technology that the market hasn’t got language for yet.
Independent restaurants The food is rarely the problem. Being found and booked is.
Charity & Purpose-led Small budgets, real constraints, and no room for waste.
Next //
Working in tech & saas?
Start with a conversation.
Tell me where you are and what you’re trying to do, and we’ll work out together whether I’m the right person to help. No commitment, no pressure.
Brighton · London · UK-wide and internationally · LinkedIn