Marketing Strategy

• Adzemble

  5.5 million UK small businesses spend real money on paid ads with no way to know whether the creative will work, and an enterprise-grade capability that could finally give them the answer, priced and positioned for them.

• The Galley Restaurant

  Thirty-six years in the same 17th-century building on the Topsham estuary, a Michelin plate and an AA rosette on the wall, and a website that told none of it.

• The Ashbrook Foundation

  A brand-new grant-making foundation with a name, a founder and some money to give away, and nothing else. No brand, no website, no public voice.

• Elevate by ICMP

  ICMP had spent thirty years teaching musicians on campus. Elevate was the business we built to reach everyone who wasn't ready to walk through the door: courses from £15, online, taught by the people the industry actually hires.

• Hobbify

  An affiliate business set up from nothing: the market intelligence, the niche economics, the brand, and an AI-visible content engine. Hobbify is the independent editorial layer over the UK craft market, built to earn its commission by saying the things platforms can't credibly say about themselves.

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• Fractional CMO Board-level marketing leadership on a flexible, retained basis. I set the strategy, own the numbers, manage the team and the agencies, and sit in the meetings where decisions actually get made, for an agreed number of days a month rather than a permanent hire.

• Marketing Audit An honest view of what’s working, what isn’t, and what to fix.

• Team Building & Mentoring Build the marketing function your business actually needs.

• AI Marketing & Adoption Use AI where it genuinely helps, safely, and built into how your team works.

• Brand & Positioning Define what you stand for, who you’re for, and why you’re the right choice.

• Start-up Marketing Advisory Stress-test your proposition before you take it to market.

• Bid Writing Bid writing, grant applications and award entries that win: millions secured.

• Creative & Brand Production Concepts, campaigns and brand assets, designed and produced end to end.

• PPC & Paid Media PPC and paid media accountable to pipeline, not clicks: planned, run, optimised.

• SEO Consultant, AEO & GEO An SEO consultant for search engines and the AI that increasingly answers instead of them.

• Video & AI Production Video from concept to cut, including AI-generated motion from static imagery.

• What is a fractional CMO?

  A plain explanation of what a fractional CMO actually does, how the arrangement works day to day, and who tends to benefit most from one.

  5 min read

• Fractional, part-time or interim: which marketing leader?

  Fractional, interim and part-time marketing leadership solve different problems, and here is how to tell which one actually matches your situation.

  6 min read

• How much should a small business spend on marketing?

  The honest answer is that it depends: budget should follow the strategy and the goal, not a percentage-of-revenue rule of thumb picked in advance.

  6 min read

• Go-to-market strategy: a practical guide for founders

  A go-to-market strategy is an ordered set of decisions (proposition, audience, channel and timing), not a list of launch tasks.

  7 min read

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