Services //
SEO Consultant, AEO & GEO
An SEO consultant for search engines, and for the AI that increasingly answers instead of them.
SEO strategy and execution, plus the answer-engine and generative-engine optimisation that gets you cited by AI tools: found and trusted whether your customer searches Google or asks an AI.
What this covers //
How people find businesses is changing. Classic SEO still matters, but more and more customers get their answer straight from an AI (ChatGPT, Google's AI overviews, Perplexity) without ever clicking a link. Being cited there (AEO and GEO) needs content structured for extraction, clear entities, and authority signals machines can read. I cover the strategy and the execution across all three: the technical foundations and keyword work, and the answer-ready content and structured data that earn the citation.
What I cover
- Technical SEO and site health
- Keyword and search-intent strategy
- Answer-engine optimisation (AEO) content structuring
- Generative-engine (GEO) visibility and citation
- Structured data and entity clarity
- Measurement across search and AI answers
Right for you if //
You want to be found when your customer searches, and when they ask an AI instead. Or your organic visibility has stalled and you need both the strategy and someone to execute it.
Related work //
Hobbify
An affiliate business set up from nothing: the market intelligence, the niche economics, the brand, and an AI-visible content engine. Hobbify is the independent editorial layer over the UK craft market, built to earn its commission by saying the things platforms can't credibly say about themselves.
Other services //
Fractional CMO Board-level marketing leadership on a flexible, retained basis. I set the strategy, own the numbers, manage the team and the agencies, and sit in the meetings where decisions actually get made, for an agreed number of days a month rather than a permanent hire.
Marketing Strategy Positioning, audience, channels, and a roadmap connected to revenue.
Marketing Audit An honest view of what’s working, what isn’t, and what to fix.
Team Building & Mentoring Build the marketing function your business actually needs.
AI Marketing & Adoption Use AI where it genuinely helps, safely, and built into how your team works.
Brand & Positioning Define what you stand for, who you’re for, and why you’re the right choice.
Start-up Marketing Advisory Stress-test your proposition before you take it to market.
Bid Writing Bid writing, grant applications and award entries that win: millions secured.
Creative & Brand Production Concepts, campaigns and brand assets, designed and produced end to end.
PPC & Paid Media PPC and paid media accountable to pipeline, not clicks: planned, run, optimised.
Video & AI Production Video from concept to cut, including AI-generated motion from static imagery.
Related reading //
SEO vs AEO vs GEO: what’s the difference?
Search, answer and generative engine optimisation are related but distinct disciplines, and confusing them leads to the wrong investment.
6 min read
What is generative engine optimisation (GEO)?
Generative engine optimisation is the practice of getting a business accurately cited inside AI-written answers, not merely ranked in a list of links.
5 min read
How to get your business cited by ChatGPT and AI answers
Getting cited by AI answer engines comes down to a handful of practical habits (answering directly, structuring for extraction, being easy to trust) a business can start on this week.
6 min read
The best AI marketing tools for small teams (how to choose)
Most “AI marketing tools” lists are fiction dressed as advice: here is how to choose based on the bottleneck you actually have.
6 min read
Next //
Strategy with vision. Impact that lasts.
Start with a conversation.
Every engagement begins by understanding where you are and what you need — a clear-headed discussion.
Brighton · London · UK-wide and internationally · LinkedIn