Sectors //
Green Tech & Clean Energy
Novel technology that the market hasn’t got language for yet.
Fractional Marketing Director for the UK’s first industrial-scale EV battery disassembly and remanufacturing operation. The recurring challenge in this sector isn’t awareness: it’s that the category is new enough that investors, partners and customers don’t yet share a vocabulary for what you do.
The work //
What I’m usually brought in to do
- Commercial narrative for genuinely novel technology
- Positioning for investors, strategic partners and industrial buyers at once
- Grant funding applications and competitive bids
- Category creation where no established market language exists
- Brand and messaging that survives technical due diligence
Clients
- GreenTech IndustriesCommercial narrative for novel deep tech · Positioning for investors, partners & industrial buyers · Grants & bids (millions secured) · Website rebrand & UX: built through a headless CMS via Claude Enterprise · Complex communications · PR & outreach strategy
What’s usually going on //
Deep-tech businesses in this sector usually have the proof and lack the story. The engineering is defensible; the explanation isn’t. That gap costs funding rounds and partnerships, and it is a marketing problem, not a communications one.
In practice //
Full brand and commercial narrative for GreenTech Industries, positioning the business for investors, strategic partners, and a market that is only beginning to understand what it does. Alongside the narrative: complex communications, PR and outreach strategy, and a website rebrand built through a headless CMS via Claude Enterprise. Grant and bid work in this sector has secured millions in funding.
Selected work //
GreenTech Industries
Two UK Government-backed competitions entered, two won. The same discipline both times: lead with proof, answer the funder’s question, and argue national priorities with the company’s own evidence.
Most relevant here //
Fractional CMO
Your CMO. Part of the time. All of the thinking.
Bid Writing
"The difference between a good project and a funded one is the bid."
Brand & Positioning
What you stand for. Who you’re for. Why it matters.
Other sectors //
Education Student recruitment is a marketing problem with a very short window.
Tech & SaaS Technically complex products, buyers who don’t speak the language.
Independent restaurants The food is rarely the problem. Being found and booked is.
Charity & Purpose-led Small budgets, real constraints, and no room for waste.
Next //
Working in green tech & clean energy?
Start with a conversation.
Tell me where you are and what you’re trying to do, and we’ll work out together whether I’m the right person to help. No commitment, no pressure.
Brighton · London · UK-wide and internationally · LinkedIn