Services //
PPC & Paid Media
PPC and paid media that answer to the number, not the dashboard.
PPC, Google Ads and paid social planned and run against commercial outcomes: spend held accountable to pipeline and revenue, not vanity metrics.
What this covers //
Paid media is easy to spend and hard to spend well. I plan and manage PPC and paid media across Google Ads, paid search and paid social with a clear line back to the commercial result: the right channels for the stage you're at, budgets set against what they actually return, and continuous optimisation rather than set-and-forget. Where an agency handles delivery, I make sure they're pointed at the right target and held to it.
What I cover
- PPC and Google Ads management
- Channel and budget strategy across paid search and paid social
- Campaign structure and setup
- Audience and creative testing
- Conversion tracking and attribution
- Ongoing optimisation and honest reporting
Right for you if //
You're spending on PPC or paid social and can't see clearly what it returns, or you're about to turn the budget up and want it pointed at pipeline, not clicks.
Other services //
Fractional CMO Board-level marketing leadership on a flexible, retained basis. I set the strategy, own the numbers, manage the team and the agencies, and sit in the meetings where decisions actually get made, for an agreed number of days a month rather than a permanent hire.
Marketing Strategy Positioning, audience, channels, and a roadmap connected to revenue.
Marketing Audit An honest view of what’s working, what isn’t, and what to fix.
Team Building & Mentoring Build the marketing function your business actually needs.
AI Marketing & Adoption Use AI where it genuinely helps, safely, and built into how your team works.
Brand & Positioning Define what you stand for, who you’re for, and why you’re the right choice.
Start-up Marketing Advisory Stress-test your proposition before you take it to market.
Bid Writing Bid writing, grant applications and award entries that win: millions secured.
Creative & Brand Production Concepts, campaigns and brand assets, designed and produced end to end.
SEO Consultant, AEO & GEO An SEO consultant for search engines and the AI that increasingly answers instead of them.
Video & AI Production Video from concept to cut, including AI-generated motion from static imagery.
Related reading //
Fractional CMO vs a marketing agency: which do you need?
An agency executes within a channel; a fractional CMO owns the strategy and outcome above it, and often ends up briefing the agency too.
6 min read
Is PPC worth it for a small business?
PPC can bring in qualified leads fast, but only when the numbers, the intent, and the conversion path are actually in place.
6 min read
SEO or Google Ads: which is right for you?
How SEO and Google Ads each earn their keep, what they cost you in time or money, and which to start with.
6 min read
Google Ads for beginners: a small-business guide
How Google Ads works, what it really costs, and the mistakes that waste beginners’ budgets.
6 min read
Next //
Strategy with vision. Impact that lasts.
Start with a conversation.
Every engagement begins by understanding where you are and what you need — a clear-headed discussion.
Brighton · London · UK-wide and internationally · LinkedIn