Services //

Marketing Audit

An honest view of what's working, what isn't, and what to do about it.

A structured, objective assessment of your current marketing activity, ending with clear, prioritised recommendations, not a report that sits in a drawer.

In short //

  • 01

    An objective assessment

    A structured, honest look at where your budget, time and effort actually go.

  • 02

    Prioritised, not a report

    Clear recommendations ranked by impact, not a document that gathers dust.

  • 03

    Confidence before you invest

    Know the foundations are solid before you spend more on marketing.

What I cover

  • Brand positioning and messaging consistency
  • Website performance and conversion readiness
  • Channel mix and spend allocation
  • Content and SEO foundations
  • CRM, email, and retention activity
  • Team capability and resource allocation
  • Agency and supplier relationships

What this covers //

Before investing more into marketing, it's worth understanding what you've already got. A marketing audit gives you an objective, structured assessment of your current activity: where your budget, time, and effort are going, and whether they're going to the right places. This isn't a report for its own sake. It ends with clear, prioritised recommendations.

Relevant experience //

  • A further education college in East London

    Recent audit work includes a full marketing department audit for a further education college in East London, covering strategy, website, analytics, personas, and a complete programme of work to increase brand awareness and local student recruitment.

Right for you if //

You've been doing marketing for a while but aren't confident it's working as hard as it should. Or you've taken on a new role and need to understand what you've inherited. Or you're about to increase investment and want to make sure the foundations are solid first.

Related work //

  • The Galley Restaurant

    Thirty-six years in the same 17th-century building on the Topsham estuary, a Michelin plate and an AA rosette on the wall, and a website that told none of it.

All case studies →

Other services //

  • Fractional CMO Board-level marketing leadership on a flexible, retained basis. I set the strategy, own the numbers, manage the team and the agencies, and sit in the meetings where decisions actually get made, for an agreed number of days a month rather than a permanent hire.

  • Marketing Strategy Positioning, audience, channels, and a roadmap connected to revenue.

  • Team Building & Mentoring Build the marketing function your business actually needs.

  • AI Marketing & Adoption Use AI where it genuinely helps, safely, and built into how your team works.

  • Brand & Positioning Define what you stand for, who you’re for, and why you’re the right choice.

  • Start-up Marketing Advisory Stress-test your proposition before you take it to market.

  • Bid Writing Bid writing, grant applications and award entries that win: millions secured.

  • Creative & Brand Production Concepts, campaigns and brand assets, designed and produced end to end.

  • PPC & Paid Media PPC and paid media accountable to pipeline, not clicks: planned, run, optimised.

  • SEO Consultant, AEO & GEO An SEO consultant for search engines and the AI that increasingly answers instead of them.

  • Video & AI Production Video from concept to cut, including AI-generated motion from static imagery.

Related reading //

All insights →

Next //

Strategy with vision. Impact that lasts.

Start with a conversation.

Every engagement begins by understanding where you are and what you need — a clear-headed discussion.

Book a call →Send a message →

[email protected]

Brighton · London · UK-wide and internationally · LinkedIn

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