Brand & Positioning

• GreenTech Industries (GTI)

  Full brand positioning and commercial narrative for the UK first industrial-scale EV battery disassembly and remanufacturing operation: a business with genuinely novel technology in a sector most audiences have never encountered. Built the story that works for investors, partners, and the broader market.

• Dragonfly AI

  Positioning and messaging for Dragonfly AI, the predictive-attention creative testing platform trusted by the world’s largest CPG brands and agencies. The challenge: making a scientifically sophisticated product legible and compelling in a fast-moving, crowded space.

• AD Education Group (ICMP & SAE UK)

  Brand and positioning work across higher education institutions in music, film, games, and AI, helping specialist schools articulate what makes them the right choice in competitive student recruitment markets.

• Adzemble

  5.5 million UK small businesses spend real money on paid ads with no way to know whether the creative will work, and an enterprise-grade capability that could finally give them the answer, priced and positioned for them.

• The Galley Restaurant

  Thirty-six years in the same 17th-century building on the Topsham estuary, a Michelin plate and an AA rosette on the wall, and a website that told none of it.

• The Ashbrook Foundation

  A brand-new grant-making foundation with a name, a founder and some money to give away, and nothing else. No brand, no website, no public voice.

• Elevate by ICMP

  ICMP had spent thirty years teaching musicians on campus. Elevate was the business we built to reach everyone who wasn't ready to walk through the door: courses from £15, online, taught by the people the industry actually hires.

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• Fractional CMO Board-level marketing leadership on a flexible, retained basis. I set the strategy, own the numbers, manage the team and the agencies, and sit in the meetings where decisions actually get made, for an agreed number of days a month rather than a permanent hire.

• Marketing Strategy Positioning, audience, channels, and a roadmap connected to revenue.

• Marketing Audit An honest view of what’s working, what isn’t, and what to fix.

• Team Building & Mentoring Build the marketing function your business actually needs.

• AI Marketing & Adoption Use AI where it genuinely helps, safely, and built into how your team works.

• Start-up Marketing Advisory Stress-test your proposition before you take it to market.

• Bid Writing Bid writing, grant applications and award entries that win: millions secured.

• Creative & Brand Production Concepts, campaigns and brand assets, designed and produced end to end.

• PPC & Paid Media PPC and paid media accountable to pipeline, not clicks: planned, run, optimised.

• SEO Consultant, AEO & GEO An SEO consultant for search engines and the AI that increasingly answers instead of them.

• Video & AI Production Video from concept to cut, including AI-generated motion from static imagery.

• What is brand positioning, and why does it matter?

  Brand positioning is the clear reason a specific customer should choose you over every alternative, including doing nothing at all.

  6 min read

• Brand, branding and brand identity: the difference

  Brand, branding and brand identity get used interchangeably, but they mean different things, and mixing them up can waste your marketing budget.

  5 min read

• How to stand out when a competitor is cheaper

  When a rival undercuts you on price, the answer is not to match them: it is to compete on something they cannot easily offer.

  6 min read

• Restaurant branding: what it is and when it pays

  Restaurant branding is the position you hold against the place down the road, carried through everything a guest reads before they taste anything.

  5 min read

All insights →