Insights //
AI in marketing
Using AI in your marketing, safely, usefully, and without betting the brand on it.
Browse //
This site was built with AI. The thinking wasn’t.
I build websites with Claude, draft in it daily, and shipped this site with it. Here is the line between what the tools do and what you would be hiring.
3 min read · Opinion · AI in marketing
How small businesses can use AI in marketing, safely
AI can do real work in a small marketing team. But only if you adopt it deliberately, with the guardrails a bigger company would take for granted.
6 min read · AI · Marketing technology · SME marketing
The best AI marketing tools for small teams (how to choose)
Most “AI marketing tools” lists are fiction dressed as advice: here is how to choose based on the bottleneck you actually have.
6 min read · AI · Marketing technology
How to use ChatGPT for your marketing (with examples)
A practical look at how to use ChatGPT for marketing tasks, from first drafts to research, and where it still needs a human check.
6 min read · AI · Marketing technology
Will AI replace marketing agencies?
A level-headed answer to whether AI will replace marketing agencies, and what actually changes in how you buy marketing help.
5 min read · AI · Marketing leadership
Next //
Strategy with vision. Impact that lasts.
Start with a conversation.
Every engagement begins by understanding where you are and what you need — a clear-headed discussion.
Brighton · London · UK-wide and internationally · LinkedIn