Insights //
Getting found: SEO, AI search & ads
Getting found by customers: through search engines, AI answers and paid ads, explained plainly.
Browse //
8.8%: what ChatGPT referrals did for a restaurant
Thirty-four visitors, three bookings, and the best conversion rate of any channel on the site. One number from a Devon restaurant’s analytics, unpacked.
2 min read · Restaurants · Getting found
Restaurant marketing ideas, ranked by payoff
Ten ideas an independent restaurant can run without an agency: ordered by what they return, with numbers from a restaurant that ran them.
5 min read · Restaurants · Getting found
SEO vs AEO vs GEO: what’s the difference?
Search, answer and generative engine optimisation are related but distinct disciplines, and confusing them leads to the wrong investment.
6 min read · SEO · AEO · GEO
How to get your business cited by ChatGPT and AI answers
Getting cited by AI answer engines comes down to a handful of practical habits (answering directly, structuring for extraction, being easy to trust) a business can start on this week.
6 min read · AEO · GEO · AI search
What is generative engine optimisation (GEO)?
Generative engine optimisation is the practice of getting a business accurately cited inside AI-written answers, not merely ranked in a list of links.
5 min read · GEO · AI search
Is PPC worth it for a small business?
PPC can bring in qualified leads fast, but only when the numbers, the intent, and the conversion path are actually in place.
6 min read · PPC · Paid media · SME marketing
What is SEO and how does it work?
SEO means helping your website show up when people search on Google, and it rests on three simple things done well over time.
6 min read · SEO · Getting found
How to get your business higher up Google
Getting higher up Google is not about tricks: it is about answering customers clearly, building a fast site, and earning genuine mentions elsewhere.
6 min read · SEO · Getting found
Local SEO: getting found by nearby customers
Local SEO means making sure nearby customers find you first, through your Google listing, reviews, and consistent details across the web.
5 min read · SEO · Local marketing
SEO or Google Ads: which is right for you?
How SEO and Google Ads each earn their keep, what they cost you in time or money, and which to start with.
6 min read · SEO · Paid media
Google Ads for beginners: a small-business guide
How Google Ads works, what it really costs, and the mistakes that waste beginners’ budgets.
6 min read · Paid media · Google Ads
Next //
Strategy with vision. Impact that lasts.
Start with a conversation.
Every engagement begins by understanding where you are and what you need — a clear-headed discussion.
Brighton · London · UK-wide and internationally · LinkedIn