Insights //
Brand, content & social
Brand, content, social and your website: being clear about who you are, and getting chosen.
Browse //
Restaurant branding: what it is and when it pays
Restaurant branding is the position you hold against the place down the road, carried through everything a guest reads before they taste anything.
5 min read · Restaurants · Brand
Most SME marketing problems aren’t marketing problems
Before you spend more on ads, agencies or a new website, it’s worth checking whether the thing that’s broken is marketing at all.
5 min read · Positioning · SME marketing · Strategy
Social media marketing for small businesses
Social media can bring in customers, but only if you choose the right platform, post consistently, and track what it actually delivers.
6 min read · Social media · SME marketing
What is brand positioning, and why does it matter?
Brand positioning is the clear reason a specific customer should choose you over every alternative, including doing nothing at all.
6 min read · Brand · Positioning
Content marketing for small businesses, made simple
Content marketing means being genuinely useful to the people who might buy from you, not shouting about your business until someone listens.
6 min read · Content marketing · SME marketing
Brand, branding and brand identity: the difference
Brand, branding and brand identity get used interchangeably, but they mean different things, and mixing them up can waste your marketing budget.
5 min read · Brand
Does email marketing still work for small businesses?
Yes, email marketing still works for small businesses, because unlike social media, you own the list and no algorithm decides who sees it.
5 min read · Email marketing · SME marketing
How to stand out when a competitor is cheaper
When a rival undercuts you on price, the answer is not to match them: it is to compete on something they cannot easily offer.
6 min read · Positioning · SME marketing
Why isn’t my website getting me any leads?
The handful of reasons small-business websites fail to bring in enquiries, and how to check which one applies to you.
6 min read · Website · Conversion
What makes a good small-business website?
The best small-business websites aren’t the flashiest ones, they’re the clearest: easy to understand, quick to load, and simple to act on.
5 min read · Website
Video marketing for small businesses: is it worth it?
Why video marketing works for small businesses, how little budget it now needs, and where it earns its place in your plan.
6 min read · Video · SME marketing
Next //
Strategy with vision. Impact that lasts.
Start with a conversation.
Every engagement begins by understanding where you are and what you need — a clear-headed discussion.
Brighton · London · UK-wide and internationally · LinkedIn